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Trade promotion activities: To support enterprises to promote the association of product consumption

Implement the direction of the provincial People’s Committee, Department of Industry and Trade; in the first 6 months, Trade Promotion Center (TPC) has actively deployed the activities to support the enterprises to promote the work of trade promotion and product consumption. With the limited expenditure resources for trade promotion from both the state and enterprise, the work of trade promotion has been renovated under the direction of associating with the provinces, reducing the costs and strengthening the product consumption.

 

Stall area of Thai Binh province at OCOP Quang Ninh Fair in 2018

For the activities of popularizing, introducing the products, looking for cooperation opportunities, associating the production and business through participating in trade fairs, Trade Promotion Center has studied and selected key fairs in the provinces, cities having demand, ability to consume the products of the province, support the enterprises with appropriate products to participate. The products popularized, introduced at the trade fairs are products with strength of the province, clear origins and they are products of enterprises with trade name and prestige such as frozen pork of Thai Binh Import - Export Joint Stock Company, Dai Viet beer, Tien Hai mineral water, Diem Dien rice and fish sauce, Thai Binh honey, Quynh Coi rice pancake, sanitary porcelain, fine art porcelain...

In the first 6 months, the Center has organized to take the enterprises in the province to participate in 9 fairs in other provinces, in which only one fair had expenditure from trade encourage capital resource, the remaining ones were associated by the Center in the promotion system. The outstanding fair was Ocop fair in the North - Quang Ninh 2018, Thai Binh had 13 enterprises to participate. This was a large-scale fair with many agricultural products, characteristic products of the regions in the country.

Through the exhibition fairs, the enterprises of the province popularized, introduced the production capacity as well as the ability to supply products to the domestic and foreign markets. At the fair, the stall area of Thai Binh Trade Promotion Center always attracted much attention of visitors and domestic and foreign partners. In average, at each time of participation, the Center receives 4 - 6 stalls for enterprises of the province. Many trade promotion activities have been promoted effectively, highly evaluated by many enterprises. Typically, Mau Tuat Spring Fair - Hung Yen, the Fair of Vietnamese people give priority to use Vietnamese products in Bac Ninh, Thai Nguyen Trade Promotion Fair...

Like this, it can be seen that trade promotion activities in the first 6 months have brought many practical benefits for enterprises in the province; contributed to connect the supply and demand, helped the enterprises to have opportunity to expand the production scale, develop the business, expand the goods consumption market, and improve the competition capacity of the enterprise. Therefore, in order to step up the consumption of goods, in addition to the support of Trade Promotion Center, the enterprises need to be active in the propaganda and promotion, constantly improve the quality and lower the cost price of products. In the last 6 months, the Center will organize from 10 to 15 promotion programs to other provinces by associating in the promotion system and trade encouragement expenditure resource.

Successful organization of many trade promotion activities with efficiency will help the enterprises overcome difficulties, improve competition capacity and contribute to the socio-economic development of the province.

 


Source: english.thaibinh.gov.vn
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